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Launching a new breed of bourbon

Red Stag by Jim Beam™ features the classic Jim Beam® Bourbon recipe infused with natural black cherry flavors. This “Different Breed of Bourbon” aimed to engage new Bourbon drinkers while appealing to existing Jim Beam® fans.

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Other Case Studies

Hot dog! Cub eating contest a gluttonous glory >

Scoring a win for General Mills with a "Cheerioke" contest >

Unveiling the world's largest cupcake for DecoPac >

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