Celebrating Minnesota’s most
energy-efficient building

The 160-foot-tall wind turbine and the four-foot-long organic cake were just the outward signs of a sustainability milestone.

Other Case Studies

Macy's >

TCF Holidazzle parades >

National Marrow Donor Program >



| Media Relations

A dedicated team of media relations specialists — many former journalists — maintain close working relationships with journalists and news organizations all over the country. We work daily with reporters and editors at national newspapers, consumer magazines, business and trade publications, wire services, network TV, national cable networks, radio stations, and on the Internet, as well as with local and regional media. Padilla Speer Beardsley's New York office gives our clients a front-row seat in the nation's media capital. And we provide practical media coaching for executives and spokespeople to prepare them for interviews and live appearances.

You'll find that the media relation pros at Padilla Speer Beardsley approach every assignment strategically. Whether it's a comprehensive national campaign to launch a new product or a single story placement in a highly targeted media outlet, we think through each aspect of the process, and build strategies and tactics that succeed.

The bottom line is simple — there is no substitute for experience. It takes specialists to understand the precision of handling hard news and the subtle art of crafting soft news stories.

We have the depth and experience with the media to gain attention for everything from a store opening to a product launch to a medical breakthrough. And we'll help you confidently handle less welcome news, be it a plant explosion, a hostile takeover, a sharp decline in stock price or a product recall.

Investor and Corporate Relations

From IPOs to Fortune 500s, companies trust us to build strong relationships with stakeholders and to convey their story strategically to Wall Street.
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