Launching a new breed of bourbon

Red Stag by Jim Beam™ features the classic Jim Beam® Bourbon recipe infused with natural black cherry flavors. This "Different Breed of Bourbon" is aimed to engage new Bourbon drinkers while appealing to existing Jim Beam® fans.

Other Case Studies

Hot dog! Cub eating contest a gluttonous glory >

Scoring a win for General Mills with a "Cheerioke" contest >

Unveiling the world's largest cupcake for DecoPac >



| Consumer Marketing

Today's market for products and services is frenetic, noisy and clogged with information. Our business-to-consumer (B2C) marketing team helps find your strongest voice, strengthens it even further, then makes sure it's heard in your most important venues.

We start by gathering consumer marketing information from and about the people important to your success. Then we apply our proprietary strategic planning methodology, Communicating For ActionSM to ensure your communication dollars are channeled in the right direction, invested efficiently and measurable. We know from experience that a tailor-made plan will move you beyond building brand awareness to actually influencing buyer behavior with any or all of these tools:

  • Publicity
  • Interactive communication
  • Social media
  • Sales and consumer marketing materials
  • Trade shows
  • Spokesperson training
  • Sponsorships
  • Promotions
  • Special events
  • Loyalty programs and more

Our B2C marketing specialists focus on consumer products, home products and retail. From product launches to trade shows, analyst relations to crisis preparedness and response — there is a senior leader at our public relations and marketing firm who understands your market space and knows how to influence your opinion leaders.


Put the power of knowledge to work to solve business challenges, using our proven arsenal of research tools and methods.
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