Effective communications strategies
strengthen NMDP’s life-saving mission

Every year, thousands of people who’ve been diagnosed with leukemia and other life-threatening diseases rely on the National Marrow Donor Program (NMDP) for information, support — and a second chance at life.

Other Case Studies


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| Health Care and Medical Device

Health-care services and medical technologies have never been in greater demand, nor under greater scrutiny. With an aging population, clinical approaches and treatment options are rapidly evolving. While innovation is transforming the practice of medicine, costs are spiraling and reimbursement hurdles are mounting. Investors see opportunities in this arena but are wary of risks.

Through the years, Padilla Speer Beardsley's health care marketing communication expertise has earned the respect and confidence of large and small clients across the country. We can help you tell your story to the people, physicians, patients, investors, hospital administrators, and regulatory and reimbursement decision-makers who matter most to your success.

Our health care marketing services:
  • Generate publicity
  • Shape market perceptions
  • Support IPOs
  • Introduce and reinvigorate products and services
  • Market clinical trials
  • Create research-based health care marketing campaigns
  • Develop key messages and market positioning
  • Build shareholder value
  • Support regulatory/FDA processes
  • Communicate to employees
  • Formulate and implement Web strategies
  • Manage crises
  • Produce sales tools
  • Align brands with corporate culture

Recent expertise includes work for:
  • American Medical Systems
  • Angeion Corporation
  • ArthroCare Spine
  • Biotroniks
  • Cardiovascular Systems
  • Celleration
  • Circle Biologics
  • CHF Solutions
  • CVRx
  • Disc Dynamics
  • Elsevier
  • Express Scripts
  • IntriCon
  • LifeSource
  • Mayo Clinic
  • National Marrow Donor Program
  • St. Jude Medical
  • Synovis
  • TomoTherapy
  • Transoma Medical
  • UnitedHealthcare
  • University of Minnesota Physicians
  • Virtual Radiologics
  • Vital Images

Crisis and Critical Issues Management

Prepare your organization to deal with any worst-case scenario. And if a crisis arises - day or night - our emergency experts are just a phone call away.
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