Launching a new breed of bourbon

Red Stag by Jim Beam™ features the classic Jim Beam® Bourbon recipe infused with natural black cherry flavors. This “Different Breed of Bourbon” aimed to engage new Bourbon drinkers while appealing to existing Jim Beam® fans.

Other Case Studies

Hot dog! Cub eating contest a gluttonous glory >

Scoring a win for General Mills with a "Cheerioke" contest >

Unveiling the world's largest cupcake for DecoPac >



| Consumer Products

Consumer action — the ultimate goal of marketing communications — does not happen without smart thinking. More than ever, you need to capture your audience's attention by strategically planning your communications, carefully crafting your messages and deploying effective tactics that do more than just get your name "out there."

Our style of consumer public relations and marketing communications begins with a focus on your end-strategy. What do you want people to know and do? Our time-tested, multi-disciplinary communication experts will build an integrated communications plan that meets your objectives.

For example, if publicity is your goal, we'll combine the resources of our consumer specialty with our media relations experts in New York to spearhead your efforts with national and international media. By tapping the talents of multiple pros, you'll receive something unexpectedly satisfying: Maximum return on your marketing investment.

Our consumer marketing services are as varied as your needs. They include:

  • New product launches
  • Product publicity
  • Internet communications
  • Social media
  • Media tours and spokesperson programs
  • One-to-one marketing
  • Consumer and opinion research
  • Brand and positioning development
  • Trade show programs
  • Sales promotions and meetings
  • New store openings and special events
  • Crisis planning and product recalls

Recent experience includes work for:
  • Arctic Cat
  • BreathableBaby
  • Comcast
  • Coppertone (Schering-Plough)
  • Cub Foods
  • DecoPac, Inc.
  • General Mills
  • Jim Beam Brands
  • Hormel Foods
  • Metropolitan Airports Commission
  • Nash Finch
  • Toro

Creative and Interactive

We help companies express their distinct personalities through memorable print, video and online communications.
Copyright © 2010 Padilla Speer Beardsley. All rights reserved.
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