Revealing the software side of an
automation giant

Unfortunately for Rockwell Automation, research showed that many of its prospective customers equated the name ”Rockwell” with manufacturing hardware, like the industrial motors, drives and switches the company has made for nearly a century.


How We Can Help

  

| Penetrate New Markets

How do you establish value and credibility in a totally new market? Our marketing Business-to-Business Marketing and Consumer Marketing communications specialists create momentum and impact in uncharted territory. Our programs are driven by our Communicating For ActionSM process that sharpens your positioning and drives the market acceptance you deserve.

We use these skills and tools to help clients successfully capture market-share:
  • Industry research
  • Analyst relations
  • Brand and product positioning
  • Customer and opinion research
  • Marketing communications strategy
  • Integrated marketing programs
  • Internet and interactive marketing
  • Corporate and product publicity
  • Media tours and spokesperson visibility
  • Social-media strategy

Business-to-Business Marketing

We can help you capitalize on your strongest assets to differentiate yourself from the competition and win in the marketplace.
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