MSP: parking old assumptions and growing revenue

The opening of the Minneapolis-St. Paul (MSP) International Airport’s new parking ramp coincided with an unfortunate downturn in the global economy, accompanied by a subsequent decrease in overall air travel.

How We Can Help


| Measure Communication Effectiveness

How will you know if your communications investment has paid off? Measure it! We help you begin with the end in mind and measure progress — formally and informally — along the way.

Our skills and tools for primary and secondary research, from project design to recommendations, include:
  • Database searches.
  • In-depth interviews (one-on-one).
  • Content analysis (media relations/message evaluation).
  • Intercepts.
  • Focus groups (traditional or online).
  • Surveys and polls (telephone or online).
  • Data analysis (basic statistics and multivariate analysis, such as regression and cluster segmentation).
  • Program measurement and evaluation.

Creative and Interactive

We help companies express their distinct personalities through memorable print, video and online communications.
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