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Connecting Genesys Telecommunications with the world

Genesys Telecommunications Labs, which provides contact-center software around the world, turned to Padilla Speer Beardsley to communicate a consistent message in the global marketplace.

Genesys wanted to develop strategic media-relations and analyst-relations programs, but it lacked experienced staff to do the work. Padilla responded by integrating our team into the Genesys workforce, creating a strong network of experts to provide media and analyst briefings, develop news releases and bylines, and manage Website content.

Using Padilla as the central contact, Genesys was able to better manage its team of public relations firms in more than 30 countries. Our PSBExtra online global-marketing portal supports the sharing of communications materials, status reports and best practices

Today, Genesys employees at every level contact the Padilla team regularly for assistance, advice and feedback on marketing programs. Genesys enjoys a regular briefing schedule with top industry analysts and the company has solid relationships with key media.

In 2006 alone, the North American region garnered over 700 clips, segmented by value, media type and marketing focus. Additionally, Padilla Speer Beardsley was tapped to help manage the company's regional user conferences. The agency worked with nearly 20 customers on award entries and presentations for the Genesys Customer Innovation Awards.

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