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Showcasing the success of a major medical-research company

GfK Marketing Measures, one of America's leading suppliers of marketing research to the healthcare community, wanted its public profile to reflect its role as a strategic marketing service.

Collaborating with senior GfK executives, Padilla Speer Beardsley developed a campaign that successfully conveyed GfK's position as a medical-research innovator and thought leader. Specifically, Padilla secured top-tier media coverage that showcased GfK's knowledge and expertise on an array of healthcare issues.

The campaign's success showed during a client teleconference on sales-force effectiveness that drew 327 attendees, a record number. Padilla continues to partner with Gfk, tracking its media coverage and maintaining contact with business, consumer and trade reporters who may want commentary from GfK's experts.

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