Padilla Speer Beardsley helps many organizations create or renovate their brand identities. From start-ups to major organizations, we help identify your brand.
Because no organization is at the same stage of their brand evolution, we have three levels of approach:
Road-Ready ID — This level is for organizations that need a new identity, fast and affordable. They may be start-ups or organizations that have out-grown their original, often amateur logo and identity. Padilla Speer Beardsley delivers a professional, quality logo and identity system with minimal fuss, yet designed to be more than just attractive — to put the company on the map and on par with peers and competitors.
Accelerator ID — More evolved organizations often need a new identity that better reflects where they're headed, versus where they've been. This approach involves closely examining the organization's evolution, messaging and competitive situation. We're no longer trying to get you on the map, we're developing an identity that sets you apart. In this case, the new identity often provides an opportunity to emphatically tell the marketplace, not that you've arrived, but where you're taking it.
Brandscape ID — Finally, your identity development may be just part of your overall brand development or renovation. Using Padilla Speer Beardsley's Brand Builder process, we'll engage in a comprehensive study of your position in the marketplace, develop your new brand expression, architecture and identity, and apply research methods to test what we develop.
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