Precision requires excellent technique. Thats how we approach our work, and, as youll discover, its what sets us apart.
No surprises its the cornerstone of PSB client service. Thats why each new client engagement begins with a Getting Started meeting to uncover special needs, pet peeves and who does or doesnt need chocolate. The meeting covers the basics like your objectives, success measurements and how to resolve conflicts when they arise. Built into client relations is a formal Client Satisfaction Survey from our chairman, Lynn Casey. Its not intended to replace one-to-one feedback, but it will help you hold us accountable.
Client-focused account teams
When you begin with PSB, youll meet a team of people you can call "yours." Your advocates. Your eyes and ears. Your partners. It includes senior leaders who will be actively involved in your account, specialists available when you need them and a dedicated day-to-day contact.
PR programs with real impact begin with informed decisions. Youll predict results better and measure success with more precision when youve collected your information from the right source. Whatever the tools focus groups, surveys, database searches we find and use real information that validates your hunch, or points you to a magic bullet.
Communicating For Action(SM)
Communicators succeed when their activities are focused on driving business goals. Communicating For Action(SM) is a proprietary PSB strategic planning tool that will help you build support for an aggressive plan and channel your communication investments toward the results you want. Well hone in on the people important to your success and build an action-oriented plan that will move people beyond awareness to the behaviors you want.
From project billings to retainers to straight billable hours against a budget, well work together to determine what level of detail and fee structure works best for you.