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Cutting-edge public relations for technology companies requires a rare blend of technical aptitude, marketing expertise, media knowledge and strategic communication experience. It doesn’t require offices on both coasts. At PSB we embrace technology public relations and understand its impact on individuals, business, government and communities. Our technology team is energized by being wired into the latest technology and market trends — thriving on learning, understanding and explaining technical intricacies to people important to your success.
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PSB clients find the expertise they need in marketing communications, business and consumer publicity, technical writing, Internet communications and investor relations — all under one roof. We have the industry know-how of a tech boutique combined with the full-service resources of a nationally ranked public relations firm. We thrive on flawless execution of these services:
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PSB’s Communicating For Action(SM) strategic planning methodology
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PSB's PowerCurve(SM) PR Program
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Market influencer research and customer attitude assessment
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Investment community audits
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Creative idea generation
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Proven, refined tools such as media tours, media coaching, trade show handbooks
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Competitive media analyses
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Think about what happens if people don’t understand your technology:
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Customers won’t buy your products and services
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Industry and financial analysts won’t recommend you
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Shareholders won’t hold onto your stock
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Reporters won’t write about you
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Employees won’t want to work for you
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If your success depends on making sure people understand and believe in your technology solutions, then our team can help ensure that success. We help clients overcome the barriers of entering into a new market with strategic, entrepreneurial, creative brand-building communications that hit the mark.
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Case Studies
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