Cutting-edge public relations for technology companies requires a rare blend of technical aptitude, marketing expertise, media knowledge and strategic communication experience. It doesn’t require offices on both coasts. At PSB we embrace technology public relations and understand its impact on individuals, business, government and communities. Our technology team is energized by being wired into the latest technology and market trends — thriving on learning, understanding and explaining technical intricacies to people important to your success.

PSB clients find the expertise they need in marketing communications, business and consumer publicity, technical writing, Internet communications and investor relations — all under one roof. We have the industry know-how of a tech boutique combined with the full-service resources of a nationally ranked public relations firm. We thrive on flawless execution of these services:

PSB’s Communicating For Action(SM) strategic planning methodology

PSB's PowerCurve(SM) PR Program

Market influencer research and customer attitude assessment

Investment community audits

Creative idea generation

Proven, refined tools such as media tours, media coaching, trade show handbooks

Competitive media analyses

Think about what happens if people don’t understand your technology:

Customers won’t buy your products and services

Industry and financial analysts won’t recommend you

Shareholders won’t hold onto your stock

Reporters won’t write about you

Employees won’t want to work for you

If your success depends on making sure people understand and believe in your technology solutions, then our team can help ensure that success. We help clients overcome the barriers of entering into a new market with strategic, entrepreneurial, creative brand-building communications that hit the mark.

Case Studies

"PSB has immersed itself in our business - managed IT services and consulting - helping us craft our messages, developing compelling collateral materials and connecting us with people who influence our marketplace. They are emotionally invested in our success and it shows in the results and in the way they look for every opportunity to tell our story."

Dan Grady,
Network Guidance