Building Brands, Driving Traffic

Retail customers can be a fickle group. Retail companies can be, as well. As retail offerings continue to grow and provide an ever-changing array of opportunities, it becomes more and more difficult to differentiate, cut through the noise and attract the right attention for your brand.

PSB has been helping retail organizations for decades on assignments to raise awareness, build brands, generate sales and garner goodwill with increasingly distracted and jaded consumers. The experience includes positioning small niche players against large, national chains. Developing special events that reach a broad audience drive traffic. Assisting national companies with new market launches. Injecting new life into established brands in mature markets. And managing communications in times of crisis. The PSB retail team includes success stories from the following retail companies:


Damark International

Lands’ End

Dayton Hudson Corp.

Golf Galaxy

Paper Warehouse

Caribou Coffee

Photography by JC Penney

Einstein Brothers Bagels



Costco Wholesalers

Whether you are driving the next trend or growing with a timeless tradition, we can help. From publicity to events, crisis management to repositioning, online or offline communications, the PSB retail team is ready to lead your brand building. In retail time.

Case Studies

"PSB's knowledge of the local and national media has helped us build and sustain our corporate image. Their expertise in corporate and consumer public relations has greatly improved our strategic media relations, and PSB's long relationship with Fingerhut and knowledge of our industry has made them our first choice for public relations counsel."

Ben Saukko
Public Relations Manager
Fingerhut Corp.