PSB Delivers Healthy Results for Vivius

When Vivius Inc., an innovative new consumer-driven health care system, wanted to launch in Minneapolis and Kansas City, it needed to create written materials that would build awareness of the company - stat - among doctors, consumers and insurance brokers. The challenge: effectively communicating the company’s unique method of health care coverage. To capture reader attention, the Padilla Speer Beardsley (PSB) Writing Practice created a series of postcards, brochures and bylined articles that described Vivius as the best thing to hit medicine since penicillin. The results? Vivius made the PSB materials the focal point of its marketing efforts and achieved awareness that exceeded expectations.