USSB: Strategic Message Development and Delivery

In an unstable investment environment, U.S. Satellite Broadcasting (USSB) turned to Padilla Speer Beardsley for guidance in announcing potentially damaging financial news. At the time, USSB’s stock price was significantly undervalued and volatile and the news could easily have been interpreted as the beginning of the end for the company. PSB’s announcement strategy convinced the investment community that the news was a favorable, strategic move for USSB. National broadcast media coverage allowed the CEO to make his case; analysts’ reports were positive. Most importantly, the stock price stayed stable and trading volume remained consistent.