Shavlik Technologies, LLC
Building Awareness, Positioning for Change

Shavlik Technologies, LLC, one of the industry's fastest-growing information security providers, was poised in 2003 to make a number of significant business changes, including expanding the company's products and widening sales channels while maintaining healthy business relationships with competitors. Knowing they would need a strong marketing and public relations infrastructure, Shavlik commissioned Padilla Speer Beardsley (PSB) to help conduct a media relations campaign, promotional activities, marketing communications and analyst relations to broaden Shavlik's visibility and market position. Through these programs, PSB helped Shavlik successfully manage all of its business changes, gain reputation-building interviews with key trade publications and publish CEO opinion articles, product and feature stories in key media.