Search401k Ė Revolutionizing the Retirement Plan Industry

Despite the increased popularity of 401 (k) retirement plans, financial advisors were loath to sell them due to the difficulty of getting and comparing plan data. Search401K, through its online research tool, cuts the due diligence time required by advisors to search and select 401(k) plans from weeks to minutes. Yet the company risked going unnoticed. With two competitors on its heels and funding for dot-com companies waning, Search401K asked Padilla Speer Beardsley to introduce its service to the nationís financial industry leaders. Within six months, coverage in USA Today, Business Week and several financial trade publications helped Search401k sign on many of the nationís largest 401(k) plan providers and investment adviser groups and broker/dealers.