RCG Information Technology: Creating a Solid Company Reputation

RCG Information Technology, a New York-based global leader in providing information technology solutions to Fortune 500 companies, asked Padilla Speer Beardsley to help the company solidify its reputation as an industry leader. PSB developed a comprehensive business-to-business marketing communications plan. PSB coordinated production of two corporate videos, conducted media training for senior management, developed a corporate identity advertising campaign and orchestrated the product launch of three information technology packages. The continuing results of PSB efforts have included coverage of RCG IT in BusinessWorld, Computer World, Computer Times, Asia Times, IT Update, Reuters, Information Week, EDI World, National Underwriter and a multitude of other publications.