Rockwell Automation:
The Importance of Research

With its suite of maintenance repair and operations (MRO) services, Rockwell Automation (RA) found itself ideally situated to help companies increase asset utilization and improve manufacturing process efficiency. When its MRO services needed to boost its revenue potential, RA commissioned Padilla Speer Beardsley (PSB) to better identify how manufacturers manage their MRO functions. Thorough analysis of research results enabled PSB to develop a communications plan for RA that focused on helping MRO managers justify proactive maintenance programs to senior management. The visibility gained from a comprehensive, strategic media relations effort positioned the company as an MRO thought-leader, generating interest in a subject previous thought of as necessary, versus bottom-line focused.