Photography Company Ensures Best Response to Critical Issues

The nation’s largest professional photography company interacts with thousands of school children, infants and families every single day. With increasing sensationalism in the media, the company employed Padilla Speer Beardsley to develop a program to anticipate issues that could be easily misunderstood by parents and school officials. PSB interviewed executives and team leaders to identify areas where crisis might arise, and researched the issues faced by similar companies in similar industries. Working together, specific policies and procedures were developed to ensure accurate timely response to outside inquiries. PSB currently works with the company to review policies, scan the horizon for new issues and respond as critical issues develop.