By following an old maxim it’s not what you say, but what you do that’s important TBM, a small Durham, N.C.-based management consulting firm, gained extensive market visibility nationally and globally in an industry awash with competition. Padilla Speer Beardsley developed an “action not words” program designed to get key editors on factory floors where they could experience the changes TBM was implementing. Amazing case histories were generated through these one-on-one encounters, and the resulting widespread national, business and industry media coverage added significant value to TBM generating new clients and growing existing relationships.
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