Ernst & Young Insurance Actuarial and Advisory Services

Our work with Ernst & Young's Insurance and Actuarial Advisory Services (IAAS) Division includes positioning their executives as thought leaders on global insurance issues (i.e. International Accounting Standards). To stimulate global press interest, we developed media-driven initiatives such as a global risk measurement and capital management survey which garnered significant media attention internationally (see press cutting attached).

We provided PR outreach for global events including a recent IAS webcast and an on the ground event in Munich for which we invited local media.  We are currently in the process of finalizing a press release (attached) on findings for insight shared during the conference and work with local E&Y offices to translate the document and collaborate on pursuing media coverage from insurance trade publications in key countries.

Recently we conducted a client perception survey for E&Y which included direct contact with international clients to assess their image of IAAS. The findings from the survey were presented by the head of the division at their annual team meeting last month.

In addition, we are currently heading up the re-launch of the global website and are interviewing executives in several countries in order to develop content (see sample article pasted below).

Our connectivity with the UK office and the global nature of insurance trends has enabled us to add significant value to the entire IAAS division and their global footprint.