Dain Rauscher: Increasing Brand Awareness Through Media Tours

Dain Rauscher, a regional full-service brokerage and investment banking firm, wanted to increase its visibility to institutional and individual investors. It hired Padilla Speer Beardsley to handle its media relations efforts on an ongoing basis. PSB arranged for and conducted an annual series of successful media tours in Chicago and New York with Dain experts. For instance, prior to the holiday shopping season, PSB arranged for Dain’s retail research analyst and director of research to comment on the retail industry and the year-end outlook for retail companies. The media tours were a huge hit, with stories featuring Dain appearing in all of the Chicago and New York daily newspapers, CNBC, CNN, The Wall Street Journal, SmartMoney, Forbes and Worth. The program garnered national visibility for Dain.