Launch a New Product

Cycore: Adds a Third Dimension to the Web

Cycore knew that Cult3D, its product visualization technology used to create interactive 3-D on the web, was cool. But could Cult3D be marketed as a legitimate selling tool? Cycore turned to Padilla Speer Beardsley and McGrath/Powers to establish Cult3D as the tool for bridging the gap between "virtual" and "reality." The PSB/McGrath team used a media tour to introduce Cult3D and demonstrate its proven ability to increase shop-to-buy ratios and sales. Their efforts helped position Cycore as a leader in the industry through trade media exposure and gained company mentions in the New York Times and Fortune.