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Cub Foods Celebrates 35th Anniversary

To commemorate Cub Foods’ 35th anniversary, Padilla Speer Beardsley planned a birthday bash at the Minnesota State Fair. An attempt to establish the record for the world’s largest cakewalk attracted more than 3,600 participants. Prizes, music and a giant birthday cake – designed to feed 5,200 people – drew attendees throughout the day. A food drive and GMC Envoy-giveaway sustained interest in the anniversary after the birthday party. The program reached 225,000 consumers at the fair. Media relations efforts resulted in more than 10 million impressions and the food drive collected 80,000 pounds of food, double the original goal.