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Bobcat Company: Taming the Las Vegas ConExpo

The equipment industry’s largest trade show, ConExpo, comes around just once every three years. The significance for Bobcat Company is clear, but competing for media attention is a challenge — even if you’re the pioneering, worldwide leader in skid-steer loaders. The outdoor show covers 2 million square feet and tempts editors with the most extensive range of equipment categories exhibited in one location.

Padilla Speer Beardsley (PSB) helped Bobcat sharpen ConExpo media relations to capture more, higher-quality editorial meetings. Leading with pre-show outreach that sold editors on spending quality time with Bobcat Company, PSB scheduled on-site meetings with more than 60 editors from approximately 40 publications. Longer-term, the appointments produced more than 30 new editorial opportunities