The equipment industrys largest trade show, ConExpo, comes around just once every three years. The significance for Bobcat Company is clear, but competing for media attention is a challenge even if youre the pioneering, worldwide leader in skid-steer loaders. The outdoor show covers 2 million square feet and tempts editors with the most extensive range of equipment categories exhibited in one location.
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Padilla Speer Beardsley (PSB) helped Bobcat sharpen ConExpo media relations to capture more, higher-quality editorial meetings. Leading with pre-show outreach that sold editors on spending quality time with Bobcat Company, PSB scheduled on-site meetings with more than 60 editors from approximately 40 publications. Longer-term, the appointments produced more than 30 new editorial opportunities
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