White Paper Gives Artesyn Clear Marketing Voice

Artesyn Technologies recognized the business potential of Voice over Internet Protocol (VoIP), a method of transmitting voice communication over high-speed data networks, yet the VoIP market knew little about Artesyn. To position Artesyn as a VoIP leader, the Padilla Speer Beardsley (PSB) Writing Practice created a white paper covering VoIP from A to Z. Highlighting the advantages of VoIP technology, PSB presented the challenges and opportunities this technology presented and cast Artesyn as the industry expert. The VoIP white paper was a hit among Artesyn customers and prospects and served as a sales incentive on Artesyn’s Web site and for a direct mail campaign. Additionally, the white paper became the basis for byline articles in two industry-leading trade journals.