Artesyn Communication Products– Building an Expert Reputation

To position its new Communication Products division as an authority in the rapidly growing telecommunications industry, Artesyn asked Padilla Speer Beardsley to build awareness. PSB helped Artesyn capitalize on the complex, sometimes confusing evolution of new technology occurring in the Teledatacom marketplace, a term coined by PSB, by developing a concentrated media relations program targeted at select industry publications. PSB developed bylined article submissions and white papers for publication in industry trade publications and for use with industry analysts. Artesyn Communication Products is now a recognized expert in the telecommunications market throughout the world.