Generate Awareness

Building a Brand: American Express Financial Services

To make American Express Financial Services as well known as its credit and travel businesses, American Express engaged Padilla Speer Beardsley to build the financial services brand. PSB helped the division develop ongoing relationships with reporters by monitoring daily market news and immediately offering American Express experts to talk about timely market information and comment on breaking news. PSB also leveraged American Express spokespersons, products and services to gain coverage in the personal finance media. As a result, American Express Financial Services representatives are frequently quoted in daily financial stories and its overall coverage in the personal finance and business media has doubled.