Influence Opinion Leaders

Alliance Pipeline: Forging Public Support for a 1900-Mile Long Project

Undertaking the largest natural gas pipeline construction project in North America in 1999, Alliance Pipeline built support for its $3 billion natural gas pipeline—stretching from Western Canada to Chicago—by hiring Padilla Speer Beardsley two years before construction, to communicate with communities in the U.S. affected by construction. PSB laid the framework for smooth construction seasons through a series of focus groups, telephone interviews, and open houses across four states. These efforts identified and addressed the concerns of landowners, local, state and federal officials and the media. As a result of the ongoing communication program, the Alliance Pipeline was built with community support, minimal opposition, and little need for additional regulatory involvement. Elected officials thanked Alliance for its proactive approach to constructing the pipeline, which was completed in December 2000.

Contact Christine Davis @ [email protected] for more information.