Develop Support for an Issue

Metropolitan Airports Commission: Staying Ahead of Constant Change

The entire upper Midwest is affected when a significant airport undergoes a 15-year expansion. The Metropolitan Airports Commission engaged Padilla Speer Beardsley to help inform travelers, employees, tenants and the media about the constant changes involved with the project called "MSP 2010." The strategy involves disseminating relevant, timely information through easy-to-understand brochures, newsletters, telephone information banks and media updates. A crisis readiness program has helped the MAC deal with airline strikes and other significant issues. Media-friendly events signifying milestones help maintain positive public sentiment for the changes. PSB continues to monitor patron feedback and telephone bank participation with the intention of staying ahead of constant change.