Revealing the software side of an
automation giant

Unfortunately for Rockwell Automation, research showed that many of its prospective customers equated the name ”Rockwell” with manufacturing hardware, like the industrial motors, drives and switches the company has made for nearly a century.



| Search Engine Marketing / Optimization

Paid Search
Paid search marketing programs, while they require an investment in pay-per-click (PPC) ads, offer highly manageable and predictable results. We'll work with you to develop a search engine marketing program that meets your budget and is targeted to the best keyword combinations that produce leads, not just traffic.

  • PPC Campaign Building
  • Strategy
  • Keyword generation and research
  • Competitive analysis
  • Targeted writing and placement of text ads through top search engines

Organic Search
Padilla can help improve your search engine visibility and ranking in the "natural" or "organic" search engine results (i.e., the non-ad listings).

Initial Site Analysis

  • Analyze existing site to seek out potential problem areas for the SEO process (e.g. dynamic pages, flash graphics, frames, etc.)

On-Page Optimization

  • Optimized content writing, editing or recommendations
  • Developing specialized pages and content targeting specific keyword opportunities
  • Unique titles, descriptions, keywords and other optimized tags for individual landing pages
  • Sitemap Submission to top search engines
  • Conversion set up (e.g. "contact us" or other method)
  • Lead tracking

Link Building Campaign

  • Generating inbound links from other sites to increase your sites relevance and popularity, focusing on quantity and quality of inbound links
  • Generating reciprocal links through an "industry links" page on your site

Other search marketing strategies

  • Design and setup of a corporate blog site to position your company as a thought leader and generate more inbound links to increase online visibility

  • Optimized news releases and article placement on news and other Web sites
  • Microsites and unique Web domains focused on niche or specialized opportunities

Creative and Interactive

We help companies express their distinct personalities through memorable print, video and online communications.
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