Employee engagement is not easy or automatic. In fact, creating a great workplace culture can be as tough as winning minds in the marketplace.
In our word-of-mouth, social media society, employees can be potent internal and external allies. Their words and actions contribute more than ever to an employer’s reputation, productivity and stability.
Communication is the key to harnessing this power. Padilla is highly experienced in using strategic communications to engage employees for business success, including:
- Workplace satisfaction and engagement surveys
- Print, online and video communication vehicles
- Benefits, policy and training materials
- Employee recruitment, retention and appreciation campaigns
- Merger and acquisition integration
- Issues management (reductions, closings, contracts, strikes)
- Community involvement plans and promotions