| Creative and Interactive
Padilla Gorilla can develop all-inclusive online campaigns, tapping the full potential of the Web and digital media to help clients meet their business goals. We think of online marketing as an ecosystem that often overlaps with public relations and other marketing communications efforts. All elements of a program need to play their role in the environment for interactive experiences to flourish.
We start with key performance indicators to help benchmark our success, and then develop an integrated campaign that may include not only Web sites and social media, but also online advertising, search engine marketing, micro-sites and e-mail marketing.
Ultimately, good strategy and creative expression drives interaction, which we measure with sophisticated or simple analytics.
- E-mail marketing
- Search engine marketing
- Search engine optimization
- Web site analytics
- Online advertising