Launching a new breed of bourbon

Red Stag by Jim Beam™ features the classic Jim Beam® Bourbon recipe infused with natural black cherry flavors. This "Different Breed of Bourbon" is aimed to engage new Bourbon drinkers while appealing to existing Jim Beam® fans.

Other Case Studies

Hot dog! Cub eating contest a gluttonous glory >

Scoring a win for General Mills with a "Cheerioke" contest >

Unveiling the world's largest cupcake for DecoPac >



| Consumer Marketing

Reaching mass audiences and influencing their buying habits require a rare combination of knowledge and skills. Chief among them: consumer insight, marketing ingenuity and communications creativity.

Padilla is adept in all three. We use our expertise to get results for a broad range of brands, from food and beverages to health and beauty aids to recreational products.

Our approach begins with a focus on your end goal. We apply our proprietary planning methodology, Communicating For ActionSM, to ensure your dollars are channeled in the right direction of superior brand building.

We apply tailored strategies and tactics, including:

  • Publicity
  • Interactive communication
  • Social media
  • Sales/consumer marketing materials
  • Trade shows
  • Spokesperson training
  • Sponsorships
  • Promotions
  • Special events
  • Loyalty programs

Investor and Corporate Relations

From IPOs to Fortune 500s, companies trust us to build strong relationships with stakeholders and to convey their story strategically to Wall Street.
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