Land leads. Convert prospects into customers. Build loyal followers. These rewards come from successful business-to-business marketing.
Today, companies are encountering new paths to B2B success. Research shows that organizations increasingly turn to the Web when searching for potential suppliers, providers and partners. And companies are turning to social media to fully explore their options.
But traditional qualities still count. Organizations want partners with sound reputations, strong brands and proven products. They need clear, compelling information to help them make the right choice. At Padilla, we provide the communications counsel, strategies, tactics and tools to help companies get noticed, including:
- Integrated marketing campaigns
- New product launches
- Brand and product positioning
- Internet and interactive marketing
- Customer and opinion research
- Corporate and product publicity
- Media tours and spokesperson visibility
- Trade show visibility
- Crisis communication, product recalls
- Influencer campaigns