CoppertoneĀ® shines on NBC's "Today" show

Padilla Speer Beardsley secured a wide range of significant national coverage, including a feature segment for Coppertone on NBC's "Today" show.

Other Case Studies

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New York


| PR Services

We have a solid track record as an NYC PR firm, serving a variety of companies in diverse sectors:
  • Professional services
  • Management consulting
  • Marketing
  • Health care
  • Financial services
  • Insurance
  • Technology
  • Telecom
  • Education
  • Consumer

Marketing Communications Arsenal
Padilla Speer Beardsley's New York Public Relations office serves as your front-line NYC PR team in the nation's media center, providing a full range of professional services:
  • B2B and national publicity
  • Book development
  • Brand positioning
  • Business development
  • Crisis management
  • Industry-analyst outreach
  • Internet/online marketing communications
  • Marketing communications
  • Media training (broadcast and print)
  • Media relations
  • Message development
  • Strategic counsel
  • Trade show support

Media Relations
The staff of Padilla Speer Beardsley - New York has the contacts and savvy to present clients' expertise to the media in the most engaging and impactful way. Many on our staff are former journalists who use their invaluable experience to capture media coverage and market visibility.

Marketing Communications
Today's chief marketing challenge is simply getting the right people to listen to your company's message when it matters most. By creating and leveraging market visibility, Padilla Speer Beardsley - New York enables you to move beyond building brand awareness to actually influencing behavior.

Trade Shows/Conferences
Industry events provide venues to connect with colleagues, members of the media and potential customers. Padilla Speer Beardsley - New York has the creativity, know-how and resources to generate booth traffic and differentiation.

Strategic Consulting
Padilla Speer Beardsley - New York approaches every assignment strategically. Whether it's a comprehensive product launch or a national visibility campaign for key client leaders, Padilla Speer Beardsley - New York has the depth of experience and tactical knowledge to build and execute successful strategies.

B2B "Push-Pull" PR
The Web serves as today's Yellow Pages, so PR messages must match what potential prospects are looking for online. Padilla Speer Beardsley - New York studies and integrates keywords relevant to our client's businesses and incorporates them into the broader PR campaign.

Media Training
Effective media interviews are essential to getting great press results. We ensure that our clients are well prepared for interviews, providing them with key talking points for each interview.

Speaking Engagements
Thought-leadership and market visibility are vital to the growth of any business. Padilla Speer Beardsley - New York develops speaking platforms to get our clients in front of business leaders, industry professionals and the media. Our staff works alongside clients to build compelling industry-expertise presentations that add value to target audiences.

Book Practice
Our New York office provides marketing support for client-authored books that often serve as vehicles for publicity and thought-leadership.

Clients in the News

DA (Ireland's economic development agency)'s CEO Barry O'Leary on CNBC Squawk Box discussing investment opportunities in Ireland as....
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