Launching a new breed of bourbon

Red Stag by Jim Beam™ features the classic Jim Beam® Bourbon recipe infused with natural black cherry flavors. This “Different Breed of Bourbon” aimed to engage new Bourbon drinkers while appealing to existing Jim Beam® fans.

Other Case Studies

Hot dog! Cub eating contest a gluttonous glory >

Scoring a win for General Mills with a "Cheerioke" contest >

Unveiling the world's largest cupcake for DecoPac >



| Consumer Products

Consumers today have unprecedented access to information and opinions that shape their buying decisions. To stay on the receiving end of that profit stream, consumer-products companies need a communications partner with proven insight, ingenuity and tenacity.

At Padilla, we just don’t just connect you with customers. We convert them into your brand advocates.

Our consumer products experts combine marketing wisdom with breakout creativity. Bold strategies. Dynamic tactics. And the latest tools and technologies to reach consumers on every communications channel. Our consumer industry experience includes:

  • 3M
  • Andersen Windows
  • BASF
  • Coppertone
  • Cub Foods
  • Cheerios
  • GE Consumer
  • General Mills
  • Jim Beam
  • Land O'Lakes
  • Macy's
  • Malt-O-Meal
  • Mayo Clinic
  • Memorex
  • Minneapolis-St. Paul International Airport
  • Proctor & Gamble
  • Progresso Soups and Foods
  • Toro

Creative and Interactive

We help companies express their distinct personalities through memorable print, video and online communications.
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