MSP: parking old assumptions and growing revenue

The opening of the Minneapolis-St. Paul (MSP) International Airport’s new parking ramp coincided with an unfortunate downturn in the global economy, accompanied by a subsequent decrease in overall air travel.

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| Measure Communication Effectiveness

Print stories and impressions. Website hits and click-throughs. These are the most common measures of marketing success. But determining the true business value of your communications investment requires a more comprehensive approach.

We don’t just measure outputs. We measure outcomes, using markers like share-of-voice benchmarks and sales trends.

Our tools:

  • Database searches
  • Competitive analyses
  • Content analyses (media relations/message evaluation)
  • In-depth interviews (one-to-one)
  • Focus groups (traditional, online)
  • Data analysis

Consumer Marketing

Influence consumers' buying decisions and bond them to your brand with our marketing insight and innovative techniques.
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