Print stories and impressions. Website hits and click-throughs. These are the most common measures of marketing success. But determining the true business value of your communications investment requires a more comprehensive approach.
We don’t just measure outputs. We measure outcomes, using markers like share-of-voice benchmarks and sales trends.
- Database searches
- Competitive analyses
- Content analyses (media relations/message evaluation)
- In-depth interviews (one-to-one)
- Focus groups (traditional, online)
- Data analysis