Taking a Bold Investment Approach to Market
Whitebox Advisors, a financial investment company that manages over $2B, had experienced long-term success in the area of hedge fund management and was planning to launch the company's first mutual fund. Based on Padilla's reputation and ability to translate complex financial messaging, Whitebox chose to engage the experts at Padilla to develop strategic messaging and a visual identity that the company could stand behind.
In order to obtain a better understanding of what differentiated Whitebox from its competitors, Padilla's team conducted interviews with senior leaders that provided insight and direction moving forward. A series of recommendations was then presented that culminated into the creation of a complete brand identity, a website, messaging, and supporting collateral such as stationery, company-wide brochures, sell sheets, and trade show graphics.