Charting A New Course for Four Winns, Glastron

Rec Boat Holdings — a designer and manufacturer of sport boats — suffered from dampened consumer spending on luxury items during the economic downturn. To spark new interest in its product lines, the company focused on retooling its Four Winns and Glastron brands to be sleeker and sportier. Next, the company turned to Padilla Speer Beardsley to revive its marketing and advertising efforts, and help increase boat sales.

The first order of business was re-engaging dealers -- the critical link between Rec Boat Holdings and consumers. Padilla worked to woo them through a variety of strategies, including the creation of two high-impact, innovative websites for Glastron and Four Winns brands, as well as brochures and other sales materials that were unveiled at the carefully planned and executed dealer meeting.

Padilla's work earned Rec Boat Holdings rave reviews from dealers, and propelled the company to a new level of success — beating its already ambitious sales goals by 30 percent.

Case Study


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