Remember Memorex? It's back and streaming live!
Memorex became a household name in the 1970s with an iconic television commercial that drove sales for Memorex's then-signature product: the cassette tape. But when cassettes became virtually extinct, so did Memorex's brand. When the company shifted into designing and manufacturing electronics, including iPod accessories and portable audio devices, they recognized the need for a radical marketing makeover.
Memorex turned to Padilla Speer Beardsley for help. We positioned Memorex as the champion for "Modern Mom" — a consumer always seeking new ways to enjoy time with her family.
After extensively researching ways our audience seeks product information, the team used Facebook, blogs and websites to target modern moms through video contests and product giveaways. The campaign culminated with a virtual birthday party for Memorex's 50th anniversary. Characters from the popular kids' show "Yo Gabba Gabba!" hosted the event, which streamed live across America.
The campaign shattered its goals, generating 100-plus million impressions, nearly doubling "likes" for Memorex on Facebook, and directly engaging almost 30,000 participants in the contest and birthday party. Sales of two highly promoted products more than doubled throughout the campaign.
Read about our campaign in PRWeek.