Driving Leads With Smart Digital Strategy for Glastron

Glastron designs sleek, head-turning boats that create unforgettable experiences for families. But this cutting-edge brand needed to craft a marketing strategy — grounded in facts — before the business could reinvigorate after the economic downturn. Glastron engaged Padilla to help increase brand awareness and drive sales through a seamless blend of digital and traditional communications.

Padilla first analyzed research to uncover a clear picture of the target buyer. Armed with this insight, we built a magnetic new website with gorgeous visuals and high interactivity.

But to truly make the most of these efforts, we crafted a plan to measure, monitor and optimize this newly revamped digital selling tool for Glastron. Padilla helped pinpoint meaningful metrics, establish goals, implement analytics and monitor Web activity — all geared toward targeted sales-lead nurturing.

The results? Web traffic up 60%, thousands of new leads generated through search marketing and, ultimately, dealer orders increased over the previous year by 30%.