Infusing Direct Source with communications staff and successful strategies

For consumers, technology has simplified and streamlined the business of daily life, from depositing paychecks to buying groceries. But for banks, retailers and other businesses, every swipe of a credit card or ATM transaction requires a sophisticated interaction of software and hardware.

Direct Source is a national leader in providing banks, retailers and distributors with the integrated systems they need to do business efficiently and safely in the digital age.

However, Direct Source lacked the staff to develop and execute a comprehensive communications program to raise awareness about the company among prospective clients and media outlets. It also wanted to support its sales team through marketing efforts and conduct research to reinforce business decisions.

The company recruited Padilla Speer Beardsley, which responded by establishing experienced staff members as an extension of the Direct Source workforce. Padilla’s communications team assists company experts with media briefing participation, and develops marketing collateral, news releases, bylines and white papers to highlight Direct Source’ services and industry leadership.

The team also manages the company’s partner relationships, supports Web-site development, e-mail campaigns and trade events, and has surveyed C-level executives to provide insight on key decision-making processes.

In the first eight months of 2009 alone, Padilla helped Direct Source save nearly $40,000 in marketing and event expenses through sponsorship negotiation. And, the company connected with more than 1,200 targeted prospects at industry events, in addition to reaching many more event attendees.