Differentiating the Bremer brand in a crowded financial marketplace
Bremer Financial Corporation is a strong player in the financial services arena, with a broad base of loyal clients and an affirming company culture. But the company's collateral materials didn't reflect its energy and forward-focus. Instead, the large marketing portfolio reinforced old banking stereotypes with generic messaging and staid images.
Bremer knew it wanted a completely new brand position to differentiate itself in the crowded financial marketplace. The company turned to our Creative group to deliver an entirely new and cohesive collateral system.
Designed to complement the updated Web site, this unified approach is especially critical in the financial services sector, where consistency conveys professionalism, trustworthiness and reliability.
The new materials carried a fresh face — literally. New brochures feature images of people, communicating Bremer's energy, enthusiasm and dedication to personal client service.