Leading the "Write" Strategy for ITR Mobility
Minneapolis-based ITR Mobility is a mobile consulting and software development firm devoted to creating mobile strategies and enterprise architectures for Fortune 500 companies. As the creator of iFactr, its mobile development framework, ITR Mobility has deployed enterprise applications in some of the largest retail, healthcare and financial companies in North America, and powered the largest iPad app deployment in 2010.
As an emerging supplier in mobile strategies, ITR needed to connect with its key buyers and generate leads for its sales team. Key to this awareness-building was a new book, written by the company CTO.
Padilla helped ITR develop a program to distribute copies of the book to prospects with an outreach plan for the sales team. Concurrently, we worked to place book excerpts among ITR's top-tier enterprise media, including Infoworld, Datamation, SearchCIO-Midmarket.com, Techtarget & TabletPCReview, Smart Enterprise Exchange, the Microsoft CIO Network, CFO World and Forbes.
A comprehensive social media program reached prospects through LinkedIn, Facebook and Twitter. And the author was placed at prominent industry events as a speaker on mobile enterprise strategies.
As a resut, the company received more than 40 inquiries and was able to develop promising relationships with key buyers.