Defining the Brand for Fuzion Analytics

Fuzion Analytics — a seedling company — had identified a business objective to launch its long-term care insurance management software platform to a targeted group of U.S. insurance carriers, but had established little else. Its challenge for Padilla: help name the company, create a brand identity and messaging, marketing collateral, website and trade show booth, and officially launch the company at an industry trade show.

Padilla recognized in order to demonstrate Fuzion's credibility it would be critical to develop a polished and professional identity, as well as a company position. Armed with experience, Padilla oversaw a naming process, constructed an identity for Fuzion matching its corporate personality with a logo, corporate marketing collateral and a website, and a turnkey presence for Fuzion at its most important trade show. Additionally, Padilla worked with key insurance media to publicize Fuzion's debut.

The result: a strong identity for the new company, clear messages and meetings with participants from each of the targeted insurance companies to discuss future business partnerships. Bottom line — because of its professional brand and educational story, the market accepted this up-and-comer, and Fuzion has solid opportunities its build its business.

Case Study


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