Senior Director of Research and Insights
Ned’s marketing research and strategic-insights expertise make him a key partner in developing strategy and effective communications programs for Padilla Speer Beardsley clients.
As the leader of Padilla’s research and insights practice, Ned helps clients identify the key questions that will improve their communication programs. He draws on the latest quantitative, qualitative and secondary research techniques and his analysis and synthesis go beyond the data to provide clients with insights and recommendations that drive business and communications strategy.
Before joining Padilla, Ned was with General Mills’ consumer insights group where he led research for several major brands, including Cheerios, Progresso and Yoplait. He designed and conducted the foundational research for Progresso’s Hispanic advertising campaign that won the Advertising Research Foundation’s Ogilvy award. Known for finding creative and cost-effective research solutions, Ned also led a team at General Mills that created online qualitative research tools that were quickly adopted by the organization.
Ned earned a master’s degree in media studies from the University of Iowa. He also holds a master’s of business administration degree from the University of Wisconsin-Madison through the AC Nielsen Center for Marketing Research. While in business school, Ned helped to open the Community Thrift Store, and served as vice president on the nonprofit’s board of directors.