We are guided in business and in
life by four principles:

Be our best

Act with integrity and respect

Keep learning

Lead clients and deliver results

About Us


| How We Work

Great relationships grow from mutual understanding. Our Commitment to Shared Expectations forms the foundation of every client partnership. It outlines what Padilla and the client need from each other to make the engagement successful.

Our promise of performance is backed by:

Tested Methods. We’re continually evolving to provide the most comprehensive, effective communication tools and technologies. We use proven, proprietary methodologies to build compelling, action-oriented messaging, from Communicating for ActionSM and Brand BuilderSM to the A4wardSM Social Media Strategy.

Data-Driven Strategies. Knowledge is the ultimate competitive advantage. We are steeped in the science of information-gathering and highly experienced in applying data-driven insight to achieve business results. Whatever the tools of discovery — focus groups, surveys, database searches — our researchers, social scientists and statisticians put information to work.

Above-and-Beyond Service. The cornerstone of our client relationships is no surprises. We begin every new-client engagement with a Getting Started meeting to uncover special needs — or pet peeves. Together, we establish objectives, chart a creative course and plan how to measure success. We also check in at the 100-day mark. And annually, we gather your feedback on our performance through an independent evaluation.

Cohesive Client Teams. We are your advocates. Your eyes and ears. Your partners. You can expect our senior leaders to be actively involved. You will have a dedicated day-to-day contact, and other specialists are on-call. Many of our employee-owners have worked together for more than a dozen years. Clients tell us they appreciate the continuity.

Crisis and Critical Issues Management

Prepare your organization to deal with any worst-case scenario. And if a crisis arises - day or night - our emergency experts are just a phone call away.
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