>>>Padilla Speer Beardsley - Public Relations
The Big Splash

...For a new snack food announcement...

The Challenge: Launch a new line of chips with a big splash

The Pitch: Take a beach! (It worked for the Navy Seals in Somalia.) Have a fleet of (fun) watercraft storm a Florida beach at the height of Spring Break and create an instant party. Give away beach balls with the product logo, start volleyball games and limbo competitions, set up snack booths, etc.,

The idea is still afloat in someone's dreams.